Turn Google Ads spend into measurable results.

Google Ads management that lowers cost per lead. Free audit, conversion tracking and ongoing optimisation.
Google Ads performance dashboard showing campaign results

Trusted by 20+ Global Industries

19% avg CPA improvement - 17 years experience

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How We Help

Free account audit

A line-by-line review of structure, tracking and search terms. You get the findings whether or not you hire us.

Account setup, done right ​

New campaigns built from keyword research up: tight match types, real negatives, no broad-match sprawl.

Tracking & analytics

GA4 and Google Ads conversions wired to form submissions and calls only, so the numbers mean something.

Ongoing PPC management

Weekly optimisation and a monthly report you can actually read. No lock-in contracts.

You'll Work With The Person Running Your Account

PPC City is a small Google Ads practice, not an agency floor. No account handoffs, no junior taking over after the pitch - the person who audits your account is the person who manages it.

PPC City has spent 17 years managing Google Ads budgets for trade and home-services businesses, hospitality venues, and professional practices like law firms and dental clinics. The approach is the same every time: fix conversion tracking first, cut the spend that never converts, then scale what does.

17 yrs
Managing Google Ads
20+
Industries worked in
1:1
No account handoffs

Managed Accounts

Chart panel showing PPC City aggregate Google Ads and Meta Ads performance across managed client accounts
Aggregate performance across client accounts managed by PPC City.

Blog

What a Proper Google Ads Audit Actually Checks

Most things calling themselves a Google Ads audit are a template with the client’s name pasted at the top. Check...

Why Your GA4 Conversion Data Might Not Match What’s Happening in Google Ads

If your Google Ads conversion numbers have started looking odd against what GA4 is showing, you are not imagining it...

Broad match: when it earns its place, when it drains your budget

Broad match isn’t the villain it was ten years ago. Google’s matching has genuinely improved, and paired with Smart Bidding...

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